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A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 29 April, 2015
Please describe how you have promoted awareness of alcohol units, NHS drinking guidelines and the associated health harms in the on-trade, over the last year (2000 characters limit):
At Molson Coors moderate consumption of alcohol is one of our guiding principles. We work with our customers and trade bodies to encourage responsible consumption of alcohol and raise awareness of units.
Through Molson Coors membership of the British Beer and Pub Association, we support their customer unit awareness campaign in the on-trade. The BBPA recently made the posters available to the twenty UK Government 'Local Alcohol Action Areas'.
Over 98% of Molson Coors pre-packaged beers and ciders are unit marked.
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