Diageo Great Britain Limited

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A4. Tackling Under-Age Alcohol Sales

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

We will engage our BDEs (Business Development Executives) to make available and distribute 'Challenge 21/25' materials to the independent on and off- trade sectors in England & Wales. We will also make the posters available on our website which customers can order or download materials from.We will also continue to fund and support community alcohol partnerships, managed by the Retail Alcohol Standards Group (RASG) and WSTA (Wine & Spirits Trade Association).

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