Diageo Great Britain Limited
A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 19 December, 2011
We will engage our BDEs (Business Development Executives) to make available and distribute 'Challenge 21/25' materials to the independent on and off- trade sectors in England & Wales. We will also make the posters available on our website which customers can order or download materials from.We will also continue to fund and support community alcohol partnerships, managed by the Retail Alcohol Standards Group (RASG) and WSTA (Wine & Spirits Trade Association).