Diageo Great Britain Limited

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A2. Awareness of Alcohol Units in the On-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Following the BBPA (British Beer & Pub Association) pilot in the on-trade we will engage our 60+ BDEs (Business Development Executives) who regularly visit free trade licensed premises to distribute the unit awareness materials in over 1500 bars in England & Wales. We will also make the materials available on the Diageo customers' website, which is accessible to licensees, for them to order or download the unit awareness posters.

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