A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 19 December, 2011
The code of practice for the responsible marketing of Edrington brands is now in its third edition. Marketing personnel have been trained in person or using an online training tool. The code applies mandatory core responsibilty principles for all our advertising & marketing activities. There is also a specific section relevant to digital marketing.A key guidelines is that all advertising must contain a responsibility message referencing (for the UK) Drinkaware.We are also signatories to the Portman Group Code of Practice on the naming, packaging and promotion of alcoholic drinks.