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A5. Support for Drinkaware
1 January, 2013
Submitted: 26 May, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
In 2014/15 we maintained levels of financial support for Drinkaware. This was supplemented by in-kind support which has been estimated to value over £1m.
In-kind support included the promotion of the Drinkaware website, logo and/or messaging on:
o all relevant own brand product labels
o certain in-store marketing such as shelf-edge labels and hanging boards
o certain pages of the Morrisons website
o every editorial page of our customer magazine which includes alcohol
o all Morrisons advertising that features alcohol
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