Marks & Spencer

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F4. Calorie Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 31 May, 2012

MS are committed to helping customers choose a healthier diet and lifestyle and will continue with the following activities to enable our customers to manage their calorie intake and make informed choices about the food and drink that they purchase from us: Portion size offer a calorie controlled offer of treats, snacks and dessertsLabelling clear calorie labelling on packaged food and continuing our extension of calorie labelling to unpackaged food such as hospitality and instore bakeryProduct ranges offer a range of calorie controlled options across prepared meals, sandwiches and salads that are designed to provide convenient solutions for customers to manage their weightHealthier options clearly highlighting the healthier choices across our range of foodCustomer information provision of menu planners, recipe cards and MS magazine which are accessible online and instore. Additionally online we will continue to provide customers with tools to help them calculate their BMI and manage their weight as well as an ask the nutritionist service where they can have access to professional supportMarketing at least one health led campaign per yearPromotions ensure healthier foods are promoted throughout the year and that there is always a healthier choice available to choose from in Dine In

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