Cricketer Farm

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F2. Salt Reduction (pledge now closed)

Committed since:

1 January, 2013

Delivery plan:

Submitted: 14 February, 2012

At Cricketer Farm, we believe that you can enjoy what you eat and still live a healthy lifestyle. Thats why were dedicated to making the foods people love even better and for a number of years we have been actively reducing the amount of salt in our dairy products.We have been and still are working hard to reduce sodium and salt across our products through our RD and consumer insight programmes and are proud of the progress we have made to date. Future plansRD and consumer insight will be a continuous process in looking for acceptable technical solutions to meet this pledge with our primary goal to make delicious food that consumers can both feel good about and Eat Well with Cheese. We continue to work on salt reduction, however salt reduction targets will always be difficult to achieve in some product categories without compromising taste, food quality and safety and where this is the case, both in foodservice and out of home we will continue to pursue a gradual approach to reflect and, where possible, challenge consumer acceptance.

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