Marks & Spencer

← Return to partner profile


A3. Awareness of Alcohol Units, Calories & other information in the Off-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 January, 2012

MS helps our customers to understand the importance of drinking within the recommended unit guidelines in a number of ways. Our website has comprehensive and popular health section which includes advice on sensible drinking This covers NHS sensible drinking guidelines; a unit calculator; effects of drinking too much including calories and weight gain as well as other serious damage to your health and personal life; tips for staying within safe drinking limits; and a responsible drinking video.In MS stores, in addition to unit information on the labelling of alcohol products, during January and February 2012, we are rolling out point of sale unit information, in line with the cross-industry how many units in your drink? Campaign. This will involve posters at the end of the alcohol aisle giving examples of typical drinks and the number of units they contain.We are also an active supporter of drinkaware and direct our customers to seek more information on alcohol from the Drinkaware website through a number of channels: labels on our alcohol products; the MS website; marketing and promotion materials; and in stores.

Comments are closed.