← Return to partner profile
F8. Saturated Fat Reduction
26 October, 2013
Submitted: 30 April, 2015
Please list the saturated fat reduction activities undertaken over the past year and where possible provide data to indicate the scale of activity.
Some indicative examples are given here as a guide.
Example 1. Reformulation: this could be presented as a percentage of sales or as the number or percentage of products/menu items/stock keeping units that have been reformulated. It would also be helpful to indicate the scale of reduction achieved.
Example 2. Development of new lower saturated fat options: this could be presented as the number or percentage of new products/menu items/stock keeping units with a lower saturated fat level.
Example 3. Portion size control: this could be presented as the number or percentage of products/menu items/stock keeping units that have had a portion size reduction where the previous portion size is no longer on sale or where a new portion size has been introduced to the market.
Example 4. Changing the balance of your portfolio/menu: this could be presented as the number or percentage of products/menu items/stock keeping units that have been introduced or changed where this alters the proportion of lower and higher saturated fat products.
Example 5. Customer information/education: this could be presented in terms of circulate of print media or website downloads.
Example 6. Incentivising consumers to choose healthier options: this could include shifting the proportion of the company’s overall marketing to lower saturated fat products, appropriate merchandising and price promotions.
If you are also signed up to pledge F4. Calorie Reduction, activities that affect both calorie and saturated fat levels can be reflected in both annual updates. However, reporting must be tailored to the relevant outcome.
Please list the saturated fat reduction activities undertaken:
Our Defence sector have introduced a new innovative product called Eatwell Cheese, this product is a lower fat and lower sodium mature cheddar cheese. This has removed over 72 thousand calories from our suply chain and over 900kg of fat, of which over 500kg were saturated fat. We are now looking to roll this product out to the rest of the business as it has been a huge success.
We have removed lard from our supply chain, and haved the business onto lower saturated fat alternatives, the figures of impact for this are still be analysed but it is looking very powerful.
Consumer education - we have successfully rolled out our Know Your Food campaign and this continues to grow year on year, with more education materials and greater innovation to keep our customers engaged. We havea month where we feature saturated fat and provide additional education and awareness on the importance of reducing saturated fat.
Comments are closed.
Find out how you can use the Change4Life brand