Empire Cinemas Ltd

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F4. Calorie Reduction

Committed since:

20 May, 2013

Delivery plan:

Submitted: 20 May, 2013

Empire Cinemas is committed to offering our customers a choice of quality food and drink to complete the customers escapism whilst watching their film. We will ensure the range includes food and drink that has a low calorie content.

Working with our drink partners at Britvic we will offer a wide range of reduced calorie/sugar free options, both on dispense and in bottle format within an agreed range. Empire Cinemas was the first cinema chain to switch to 7UP Free on the drinks towers, ensuring that 4 out of 5 drink options are either calorie free (Pepsi Max, Diet Pepsi, 7UP Free) or natural sugar (Orange Tango)

In 2013 all serving cups will be rebranded from Pepsi to Pepsi Max
All promotional material and point of purchase material will be branded with Pepsi Max
Drink Towers will be replaced across the circuit during the current contract with Britvic to promote Pepsi Max instead of Pepsi.

We have switched milk from Full Fat to Semi-Skimmed in the production of our Hot Drinks and Milkshakes.

A full review of the food offerings currently available in Empire is underway and firm proposals on ways to reduce calorie content will be included in a future delivery plan

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