Molson Coors Brewing Company (UK) Ltd

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A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

Molson Coors will deliver a 50m unit reduction by 2015 as part of the 1bn unit reduction pledge. This will be achieved via a combination of ABV reformulation of existing brands and delivering greater consumer choice of lower alcohol products, led by the launch of Carling Zest (2.8%), in May 2012.

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