Morrisons (Wm Morrison Supermarkets Plc)

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 29 December, 2011

Morrisons is committed to protecting young people from undue exposure to alcohol. Our advertising partners adopt the Outdoor Media Centres Standard of Best Practice, which commits to not displaying alcohol advertising on static panels located within a 100m radius of schools. We are clear that alcohol is a product for adults and do not stock products which could unduly appeal to children.We display simple and consistent information to raise awareness of unit content and health advice, which adopts the Drinkaware campaign's messaging to educate customers on responsible drinking. All Morrisons advertising which features alcohol displays the Drinkaware logo and a responsibility statement.

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