Diageo Great Britain Limited

← Return to partner profile


A1. Alcohol Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

A multi-functional project team has been set up within Diageo to manage the implementation of this pledge and ensure our commitments are met. For the last 12 months any 'new to market' products (e.g. Zwack) brand extensions (e.g. Smirnoff flavours) or existing brand refreshes (e.g. Johnnie Walker Black Label, Blossom Hill Wine, Smirnoff Ice, Captain Morgan Rum) have included the three required elements above as well as the Drinkaware logo and a 'responsible drinking' message.This process will continue into 2012 and existing UK products not due for any other labelling changes will be identified and addressed accordingly.

Comments are closed.