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P1. Physical Activity: Community
1 January, 2013
Submitted: 18 July, 2014
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
The Run England Workplace offer has been taken up by a number of employers whereby a beginner running group is set up from the workplace, specifically for their employees. Run England Activators have worked with these organisations by either supporting a member of staff to become a Run Leader or identifying an existing local Leader to take the group. In addition to offering funding for staff to attend the UK Athletics Leadership In Running Fitness qualification, support is provided through the provision of a Leaders manual, incorporating a standard 10 week beginner runner programme, template posters, photos and logos, guidance around organising the group as well as health and safety. Examples of successful workplace groups are published on the Run England website www.runengland.org
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
The Run England website www.runengland.org provides advice and information to anyone who wants to start running. It includes a postcode search facility to find local running group with a qualified and insured leader, for those who want to run with others. Plus 321 marked and measured running routes, for those who are happy to run alone or with friends and without a leader. Motivational news stories and information are posted on the website to help inspire those who are interested but perhaps have not taken their first steps into running, or those interested in becoming a Run Leader.
A specific New Year campaign was launched #runningresolution with associated marketing materials, social media and news stories. Further campaigns are planned for throughout 2014
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The Run England programme works in partnership with both Local authorities and County Sports Partnerships. Each area links in with local opportunities and community based physical activity programmes. Examples of current partnerships and acivity can be found on the Run England website www.runengland.org
At the end of March 2014, there were 57,847 Run England members and 2358 registered running groups. The vast majority of registered groups are targeted at beginner runners, or those who want to get back into running.
Please estimate the number of people that (a) participated in your community programmes:
57,847 This represents all Run England members signed up by the end of March 2014.
Please estimate the number of people that (b) were more active as a result of participating:
27,479 members of Run England stated that they were new to running when they started the programme and 23,005 members are linked to a registered running group.
Please explain how you arrived at these estimates (if unknown, please explain why):
There are 57,847 people registered to the Run England website, which is designed to offer information and advice to beginner runners and Run Leaders. Of those runners 23,005 are also linked to a registered running group which gives us the best indication of activity.
However, there have been challenges in collecting all registrations as individuals may chose not to register on the website or by using the manual registration form, therefore the total number of runners involved in these groups is estimated to be significantly higher.
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
68% of all Run England Members are women
- 10% are aged over 55 years (65+ is not measured as a separate category).
- 10% are aged 18-24 years.
- 3% of those who responded have a disability
There are many examples of RE registered groups being established in areas of high deprivation, however the national data is not collated at that level of detail currently.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
Sport England APS 8 (April 14) reported an increase in people participating 1/wk in athletics including running to 2,154,700. A review of the CSP running programme in 2013 showed the following:
Impacts on participation in running: Participants increased their weekly running since joining a group, average frequency of participation per participant per week increasing by 1.7 times, distance run by around 4 km (nearly 6 km in the follow-up survey, suggesting participants increase intensity over time), and time spent running by over 20 minutes (over 25 minutes in the follow up survey).
Impacts on wider participation: Joining a running group may have wider positive or negative effects on participation in other activities; overall this effect is positive in the long run. The net change in participation in other sports and recreational physical activity increased by 33 minutes per week on average for each respondent, implying participants develop a habit and progress over time in relation to all physical activity, not just limited to running.
Net impacts on participation: The programme helped participants to increase their level of participation in physical activity by an average of 23 minutes per week per person. This equates to a total increase in participation in physical activity of around 34,000 hours across almost 4,000 individuals. It is calculated that this translates into 15 quality adjusted life years (QALYs) gained in total, with a value to participants of almost £307,000. Data from the group leader survey suggests higher figures of 40,000 hours of additional physical activity across over 5,000 individuals, with an estimated value of £363,000.
Wider impacts: Participants' wellbeing is above the national average and increases over time: this finding, supplemented by qualitative evidence, suggests that participation in the running group may have been a contributory factor to increasing participants' overall wellbeing.
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