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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 16 May, 2013
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
HEART UK provides a helpline to members of the public. Where relevant, advice is given on the importance of physical activity. We also provide literature on physical activity.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
We encourage charity fundraising initiatives that have a physical activity theme.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Unknown, as we have not engaged with specific age groups. In March 2013 HEART UK published a new report, 'Bridging the gaps: Tackling inequalities in cardiovascular disease' (CVD). The report examines the latest research on health inequalities in CVD - exploring recent trends and initiatives to reduce the gaps in health outcomes, while adding the views on inequalities from specialists in public health. The report features nine key recommendations to help reduce CVD inequalities, including lifestyle risk factors such as lack of physical activity. Download the report at: http://heartuk.org.uk/files/uploads/Bridging_the_Gaps_Tackling_inequalities_in_cardiovascular_disease.pdf
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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