Coca-Cola Great Britain
P1. Physical Activity: Community
1 January, 2013
Submitted: 20 December, 2011
In order to promote and encourage healthier diets for both children and adults, calorie expenditure ('calories out'), as well as calorie consumption ('calories in'), must be taken into account. That is why we are committed to using our brands and company to support active lifestyles.As a partner of the Responsibility Deal, we are committed to encouraging our consumers to lead more active lifestyles through the following initiatives:StreetGamesAt Coca-Cola Great Britain, we believe sport should be an enjoyable part of everyday life for people everywhere, so by partnering StreetGames we hope we will help encourage more young people to get active. StreetGames aids sustainable community sports development through training, coaching and volunteering opportunities.As part of our three year partnership which began in 2010, Coca-Cola Great Britain's funding will allow StreetGames to connect 110,000 young people across the country with sport by:- Helping StreetGames to grow its network of projects, creating more opportunities for young people to get involved- A new programme of Mass Participation Festivals and 300 Neighbourhood Festivals, directly reaching around 46,000 young people in some of Britain's poorest communities- The first ever StreetGames Sport for Change Training Academy, equipping 100 tutors to deliver 11 new Street Games training courses to around 6,000 coaches.Powerade - Take to the Streets- Powerade continues to be the official drink of the 'Take To The Streets' and 'Great Event' series including events such as the Great Manchester Run and Great North Run. The brand supports competitors with online training advice and free Powerade drinks at the runs.