Morrisons (Wm Morrison Supermarkets Plc)
A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 29 December, 2011
Morrisons age-verification policy Challenge 25 was re-launched in November 2011 to cover more age-restricted products than before. Our colleagues will ask any customer who they think looks under 25 to prove that they are over the legal age of 18 before purchasing alcohol. We test the rigorous application of this policy by using simulated test purchases. All of our systems in relation to the sale of age-restricted products have been signed off as best practice by our Trading Standards Primary Authority in November 2011.