Bavaria UK Ltd
A8(a). Alcohol Unit Reduction
25 March, 2014
Submitted: 15 May, 2015
Bavaria is committed to support the Alcohol Unit Reduction programme.
We continue to push our wide range of alcohol free beers in the UK. We are one of the few brands that has a truly 0.0% beer. There is no trace of alcohol in our alcohol free products.
We have recently removed Bavaria 8.6% from the market and introduced Hollandia 7.5% instead. Each can of Hollandia 7.5% that is sold versus Bavaria 8.6% removes 0.5 unit from the market.
We have also always championed mid strength beer with Bavaria 2.8% and Hollandia 2.8% beers becoming more widely available and a lower ABV alternative to many premium beers.