Midcounties Co-operative

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A6. Advertising & Marketing Alcohol

Committed since:

11 March, 2011

Delivery plan:

Submitted: 22 December, 2011

The Midcounties Co-operative is part of the Co-operative Retail Trading Group (CRTG) and, working with them, we are supporters for Drinkaware as regular users of the brand in our store and through other communications.We adhere to the Drinkaware brand guidelines, and the following are examples of Drinkaware related communications:Challenge 25 posters in storesChallenge 25 / Drinkaware leaflets distributed around our trading areaIn store plasma screen messages promoting Challenge 25Partnership working to promote Drinkaware, such as Gloucestershire police

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