Midcounties Co-operative

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A5. Support for Drinkaware

Committed since:

11 March, 2011

Delivery plan:

Submitted: 22 December, 2011

Midcounties have teamed up with Fairgame Theatre to create Friday night alcohol awareness project. We offered a DVD and education pack to schools and local community groups to raise awareness amongst young people (http://www.midcounties.coop/news/its-a-rap-at-alcohol-education-workshop/). Our target next year is to send the DVD and education package to 200 schools.In addition, we have completed 9 out 10 enhanced education packages, which involves full training being delivered in the school to provide education on this topic. The Midcounties Co-operative is part of Co-operative Retail Trading Group (CRTG) and working with them we have achieved the following on this:100% of the co-operative own-brand alcohol products carry Drinkaware messaging on the label. We will continue to carry this messaging on our own-brand labels.

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