C&C Group plc

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A5. Support for Drinkaware

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

C&C Group (Magners GB, TCB and TNI) are members of Drinkaware and incorporate URL, Responsible Drinking Messages across all relevant Marketing Coms.Support of 'Why Let Good Times Go Bad' in 2011 - included logo / referencingT in the Park Below The Line Activity - ìWin Ticketsî and ìMini Main Stageî Activity : POS Materials across Scottish On and Off Trade c500 outletsT in the Park Event ñ WLGTGB Advert in Event ProgrammeRangers and Celtic Sponsorshipo Sept 2011 Fixture (Attendance c51,000, TV Audience 1.2m) o LED Perimeter Boards, o Branded Warm Up T- shirts worn by playerso WLGTGB Advert in, Match Programme April 2011 and Sept 2011 o WLGTGB Advert in Celtic and Rangers Club Magazines during September 2011, o Interview Backdrop re-branded as WLGTGB in advance of Sept 2011 Old Firm FixtureTennents Vital Festival (Northern Ireland) : Logo and Referencing on o POS Materials in c600 On & Off Trade Outlets Across NIo Press Advertisingo 6 Sheet Outdoor Advertisingo TV Adverto Event website and Facebook page

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