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A1. Alcohol Labelling
1 January, 2013
Submitted: 12 May, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
We have now achieved 100% compliance with the pledge to ensure that alcohol products are responsibly labelled. All of the production of our products and brands now feature the full suite of five responsible messages.
We were early leaders in this area, and had achieved 95% compliance a year ago. The process of adopting these labels on all products is now complete. It is mandatory within our business for new products also have to feature these messages so we expect to remain at 100%.
We passionately believe that giving consumers information to help them manage their alcohol consumption is essential.
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