Coca-Cola Great Britain

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F4. Calorie Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 31 May, 2012

The pledge of Coca-Cola in Great Britain made by Coca-Cola Great Britain and Coca-Cola Enterprises Ltd:Enabling consumers to choose a no calorie, zero sugar drink is one of the many actions we are taking to grow our business responsibly. We have led the industry in this area for almost 30 years, since we launched Diet Coke in the UK. We believe that balance and moderation are the cornerstones of healthy living. We play an important role: offering a broad choice of drinks, including many with reduced calories; helping people make informed choices; and encouraging active lifestyles. Today, we offer consumers a wide variety of drinks and pack sizes and provide them with clear and consistent nutrition information. Since 2007, we have reduced the calorie content of several of our best known brands - Fanta by 30%, Oasis by 35% and Lilt by 56%. For those who want even fewer calories, we offer no calorie, zero sugar variants of the vast majority of our regular drinks. More than one third of the drinks we sell in the UK are no or low calorie and more than 40% of the cola we sell is no calorie, zero sugar. Over the three year period 2012 to 2014, we expect the actions contained in this pledge to cut the average calories per litre of our range of sparkling soft drinks by 5%. This more than doubles the rate at which we have reduced our average calories per litre in the past decade. We will:· Reduce calories:o We will invest approximately £15m in reformulating several of our leading soft drinks brands by 2014. We will cut the calorie content of these drinks by at least 30%, whilst retaining the great taste consumers demand.*· Increase promotion of our no calorie, zero sugar colas:o We will increase the marketing budget for our no calorie, zero sugar colas by 25% by the end of 2014 (from 2011 level). o We will work with customers to increase the availability of our no calorie, zero sugar cola brands (Diet Coke and Coca-Cola Zero).o We will offer our widest ever range of drinks and pack sizes at an Olympic and Paralympic Games: we expect 75% of the drinks we sell at London 2012 will be water, juice and no or low calorie drinks.*Coca-Cola will not be reformulated.

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