ALDI Stores Ltd

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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

ALDI takes its commitment to the responsible marketing of alcohol seriously and we always aim to ensure that our approach is appropriate for the UK market.We currently feature the Drinkaware logo on all alcohol advertising materials and have plans in place to include a 'drink responsible' message on all advertising materials going forwards, alongside the Drinkaware logo.Information regarding Government recommended daily amounts will also appear on the wine section of our website and on any additional alcohol sections of our website that are created in the future.

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