Iceland Foods Ltd

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Group of pledges:


Annual Update:

Submitted: 30 April, 2013

Fruit and Vegetable Promotions - 2012/13 actions.
- All Iceland Bonus Card customers received money off coupons at the till, to be redeemed against fruit and vegetables - January 2013
- The Iceland website is being revised and has a new section promoting fruit and vegetables - May 2013
- A "Love Produce" project is being launched to all Iceland stores to promote quality standards and best merchandising practices - May 2013.

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