Cider of Sweden Ltd.

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A3. Awareness of Alcohol Units, Calories & other information in the Off-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 27 February, 2012

Implementation: Cider of Sweden Ltd., acting as the UK distributor on behalf of Kopparberg Brewery in Sweden, will ensure that all consumer packaging will be modified in order to include the following elements; MANDATORY1. Clear statement of alcohol unit content 2. Chief medical officer's guideline statement 3. Pregnancy warning OPTIONAL 1. Drinkaware logo This process is already underway and the final completion date for all Kopparberg SKU's to be compliant is Quarter 2, 2013. Furthermore, we will ensure all Marketing and Sales team are aware of the relevant guidelines and understand how and where they apply across the marketing and advertising of alcohol in trade. This will include a responsible-drinking code which we will base on the relevant government advice. For all external communications we will ensure adherence to the code and ensure that no communications will be 'signed off' unless we have applied the relevant code.

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