Inver House Distillers Limited

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A6. Advertising & Marketing Alcohol

Committed since:

17 April, 2014

Delivery plan:

Submitted: 26 June, 2014

Inver House Distillers follow the guidelines defined by the SWA code of practice for responsible marketing and promotion of Scotch whisky. We will pledge to continue to act within full guidance of the deal.

All our advertising and marketing displays the responsibility message and we actively make sure no billboard advertising is placed within 100m of any school.

The business through sponsorship deals actively markets and advertises the drinkaware and drink responsibly message in place of branding through match day programmes at Everton and Airdrie Football clubs.

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