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F8. Saturated Fat Reduction
26 October, 2013
Submitted: 30 April, 2015
Please list the saturated fat reduction activities undertaken over the past year and where possible provide data to indicate the scale of activity.
Some indicative examples are given here as a guide.
Example 1. Reformulation: this could be presented as a percentage of sales or as the number or percentage of products/menu items/stock keeping units that have been reformulated. It would also be helpful to indicate the scale of reduction achieved.
Example 2. Development of new lower saturated fat options: this could be presented as the number or percentage of new products/menu items/stock keeping units with a lower saturated fat level.
Example 3. Portion size control: this could be presented as the number or percentage of products/menu items/stock keeping units that have had a portion size reduction where the previous portion size is no longer on sale or where a new portion size has been introduced to the market.
Example 4. Changing the balance of your portfolio/menu: this could be presented as the number or percentage of products/menu items/stock keeping units that have been introduced or changed where this alters the proportion of lower and higher saturated fat products.
Example 5. Customer information/education: this could be presented in terms of circulate of print media or website downloads.
Example 6. Incentivising consumers to choose healthier options: this could include shifting the proportion of the company’s overall marketing to lower saturated fat products, appropriate merchandising and price promotions.
If you are also signed up to pledge F4. Calorie Reduction, activities that affect both calorie and saturated fat levels can be reflected in both annual updates. However, reporting must be tailored to the relevant outcome.
Please list the saturated fat reduction activities undertaken:
ALDI continues to recognise the importance of lower Saturated Fat options for consumer health. In April 2014 - March 2015, we made significant improvements to our portfolio to offer a wider range of products that encourage consumers to decrease consumption of Saturated Fat.
Our expanding buying department has introduced a number of lower Saturated Fat options including frozen steamed ready meals and a range of lower fat dairy products, in addition to delivering significant savings across our crisps and snacks range. In 2014 we also introduced a specially selected cold pressed rapeseed oil as a alternative to olive oil that is naturally lower in saturated fat, offering customers the option to decrease consumption throughout their diet.
In response to customer demand and in line with our commitment to the health and wellbeing of our customers, in January 2015 Aldi removed all chocolate, sweets and confectionery from checkouts and replaced them with products that meet health criteria based on industry OFCOM criteria, making it easier for our customers to take advantage of our range of healthier, lower Saturated Fat snacks. A three month review has demonstrated positive sales particularly in new Fruit, Nut and Seed snack pots, Aldi Crispbreads and Fruit Bars, all of which contribute to a broad range of nutritional benefits and enable customers to choose healthier, lower Saturated Fat options.
Aldi is committed to helping ensure that our customers have access to healthy, high-quality food at everyday low prices. We aim to help customers lead healthier lifestyles by making products healthier, producing clearer nutritional labelling, offering choice and promoting the consumption of fruit and vegetables.
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