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A5. Support for Drinkaware
1 January, 2013
Submitted: 29 April, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
Accolade Wines believes that The Drinkaware Trust plays a unique role in providing consumers in the UK with information about responsible drinking and makes a significant contribution towards changing people's attitudes towards alcohol and ultimately their behaviour. Since 2009 we have provided significant core funding and in kind support to Drinkaware. We are pleased to continue funding and providing support to The Drinkaware Trust at increased levels from 2015 and have committed to do this for the next three years.
Accolade Wines is committed to displaying the Drinkaware logo and website address on the labels of our products. Within the UK, it is Accolade's standard practice to display the Drinkaware logo on all of our consumer-facing marketing materials, including above the line advertising, point of sale materials, websites and social media content. In 2015 we will continue to increase Drinkaware brand awareness through responsible drinking activity integrated into our cricket sponsorship.
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