A7(a). Community Actions to Tackle Alcohol Harms
1 January, 2013
Submitted: 28 February, 2013
We believe that in moderation, great beers and wines enhance the quality of life and we are determined to promote their sale in responsible ways. We have worked closely with a local drug and alcohol support agency (NORCAS) to produce informative alco-cards and an educational DVD, undertaken widespread staff training. We have also held discussions with our pub tenants and the police, produced clear and informative leaflets and devised a subtle variant on our Beer from the Coast campaign with the strapline, Remember, you can have too much of a good thing. We also improved the clarity of information regarding units of alcohol on the back labels of our beers and our wines and on the back of our pumpclips. Adnams was amongst the first to include drinking during pregnancy warnings on bottle labels. Our Chief Executive, Andy Wood, was Chairman of NORCAS for many years and Adnams continues to fund the alco-cards and provide information for training purposes. This message is highlighted throughout our CellarKitchen stores with our Know When campaign, unit information and our If youre lucky enough to look under 21 policy. Our local area has seen a number of tragic accidents involving young men who have lost their lives. We supported a campaign Dont Dice with Danger to encourage people to continue to have a good night out, but make sure they get home safely. At a national level, we work closely with the Portman Group and Drink Aware campaign and locally support All Bar None. The Adnams Employee handbook includes a drug and alcohol policy and many of our licensees work with Pubwatch and local partnerships to ensure a safe and responsible night-time environment for the community. We believe that we have made a strong commitment to tackle alcohol harms within our community, but recognise that there is always more to do. We will contact the groups listed in the pledge and involved our shops, hotels and pubs where possible.