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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 28 April, 2014
Please describe what are you have done over the last year to ensure that your products are marketed responsibly.
INTERNALLY: Sales and Marketing teams have been educated on the guidelines applicable to advertising alcohol both in trade and consumer communications. This included the responsible-drinking code which was based on Government advice.
EXTERNALLY: All partner agencies; both new and existing have been briefed on the Responsible Drinking Code, ASA guidelines, Government guidelines and Portman Group guidelines. Adhering to all of these codes and guidelines has been stipulated as a Key Performance Indicator for each agency.
Agencies include: Media Buying, Creative, PR, BTL and Design.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alchol on poster sites within 100m of schools.
This responsibility is made clear to our media agency who are responsible for purchasing Outdoor media sites. We regularly review this prior to final sign off of media investment.
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