Iceland Foods Ltd

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F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 November, 2012

Iceland Foods is committed to continuing to provide a wide range of quality fresh and frozen fruit vegetables at affordable prices, across our 764 stores high street stores.To meet this fruit and vegetable pledge Iceland is planning:to continue to indicate a "5 a day logo" and portion indicators, on appropriate products;to review our Iceland website to include new 5 a day information tips, as well as link to the British Frozen Foods Federation (BFFF) Website; highlighting how frozen fruit and vegetables are value for money, convenient, offer all round year availability and are just as nutritious as fresh;new social media features to encourage customer conversation;to introduce money off coupons at the till and will monitor the uptake of deals;continued new product development and range review;continued incorporation within ready meal ranges.

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