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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 9 June, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
A document has been developed to provide guidance for all colleagues involved in the development and execution of advertising and marketing of alcoholic products. The document includes a direct link to the Drinkaware website to ensure that the latest guidance is followed.
Our internal procedures ensure that all external communications relating to alcohol carry at least one mention of Drinkaware and/or its associated campaigns.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
In line with the outdoor media centre guidelines, our policy is for our outdoor media agencies not to place alcohol adverts within 100m radius of school gates.
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