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P2. Physical Activity Guidelines

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

How we communicate and promote the CMO's guidelines:Activity4charity is a 6 week online step health challenge linked to fundraising.The daily activity targets are based on the Chief Medical Officers guidelines for adults published 11 July 2011 where the scheme sets three targets correlating to 15, 30 and 60 minutes of daily activity.We list out the details of these guidelines and have also published the link to the Department of Health website where the full report is available, this has been done under the health pages of both the public and private area of the website.The scheme provides charities on one hand with an online fundraising platform for engaging a new demographic of fundraiser and for employers on the other, an event integrating corporate social responsibility with wellbeing to drive employee engagement.On 30th January 2012 we are launching our first commercial challenge targetted at both individuals and employees with Change4Life co-branding. Marketing is being done with a number of benefitiary charities as well as to employers for example a enews letter to all Surrey Chambers of Commerce member companies.This will be followed up with a larger event in June/July running up to the Olympics. Here we are keen to find additional partners particularly those interested in a collaborative pledge. For more details please go to

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