AB InBev UK
A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 19 December, 2011
Anheuser-busch Inbev is a founder member of the Portman Group. We are actively contributing to the Portman Group consultation on a new sponsorship code for the industry. Once the consultation closes we will continue to play a role in establishing a coherent code on sponsorship, whatever form it may take.More specifically, through our relevant agencies we already have steps in place to ensure that none of our adverts are shown on poster sites within 100m of schools.We have always and will continue to be fully compliant with Drinkaware brand guidelines across all our products.Our dream is to be the best beer company in a better world. We achieve this through our better world programme which consists of three pillars environment, the community and responsible drinking. As standard, all our advertising and marketing materials contain a responsible drinking message. We also undertake a number of specific initiatives to support our responsible drinking message. During 2012 we will continue to do this through our work on the Budweiser Designate a driver campaign and through any promotion around our FA Cup sponsorship.