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P4. Physical Activity in the Workplace
1 January, 2013
Submitted: 30 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
In 2014 we continued to build on the progress made over the last two years in increasing our employee engagement and participation in physical activity during the working day. The communication and promotion of our physical activity programme continued to be supported by our nine Physical Activity Champions (PACs) who are based at each of our 9 sites.
Our focus this year was very much inspired by our sponsorship of the Glasgow 2014 Commonwealth Games held in the summer.
Our 'Let's Do More in 2014' company challenge encouraged our c.1,000 employees to get active by cycling, swimming, running and walking. Led by our PACs, employees were encouraged to record, via our intranet, the number of miles they clocked-up in these specific sporting activities through the year, with the aim of seeing how far we would have travelled around the Commonwealth.
In total our employees travelled the equivalent of 27,789 miles - the distance between Glasgow and the Gold Coast in Australia, the venue for the 2018 Commonwealth Games.
Our individual sites continue to keep active on a local basis, encouraged and supported by their PACs. Activities during the year included a badminton tournament at our Walthamstow site, the formation of 'Barr Bullets', an after work running club based at our Bolton regional office, as well as a long distance cycling trip in the west coast of Scotland.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
In February 2014 Strathmore Spring Water launched its 'DO MORE' campaign which aimed to encourage, motivate and inspire everyone to take some simple steps to increase their physical activity. The campaign ran in conjunction with the brand's sponsorship as 'Official Water' of the 2014 Glasgow Commonwealth Games, exposing both the brand and the campaign messaging to millions of consumers across the UK. Supported by the Strathmore website, the 'Do More' campaign provided motivational stories from G2014 athletes, health and fitness tips from personal trainers, including the importance of exercise and staying healthy, as well as tips and ideas on how to do more physical activity in our everyday lives. Competitions with 'Do More' prizes, for example free entry to Strathmore supported road race events in Scotland like the Edinburgh Marathon being just one example, also featured as part of the programme.
We also joined forces with three Games athletes to form 'Team Strathmore'.
Libby Clegg (Team Scotland/GB track and field paralympian), Robbie Renwick (Team Scotland swimmer) and Dan Keatings (Team GB gymnast) worked in partnership with the Strathmore brand to engage with consumers and inspire them to get more active and to get into the sporting spirit, regardless of age or ability. Each of the three athletes launched a short inspirational film about their journey to the Glasgow 2014 Commonwealth Games and hosted coaching sessions as part of the campaign.
The campaign will continue in 2015 through Strathmore's three new headline sports sponsorships: as the Official water partner of Scottish Rugby and the Scottish Premier Football League and as the Official Water partner of Glasgow Life. Glasgow Life delivers cultural and leisure services across the city and works with communities to inspire Glasgow's citizens to lead richer and more active lives through culture and sport and we will be looking to run 'Do More' activity in their 27 sports centres with their 37,000 users.
Please estimate the number of your employees who participated in your workplace physical activity programmes over the last year and explain how you arrived at this estimate.
In 2014 our employee numbers have remained around the same as the previous year at circa 1000. Based on estimates provided by our PACs, together with updates from our Commonwealth Connect intranet site, we have maintained the level of employee participation in our physical activity programme over the last 12 months at circa 40%.
As reported previously we recognise that a group of our employees continue to have a specific challenge in participating in organised company initiatives during the working day (9am - 5pm) namely our mobile Drivers in Scotland, our field based sales force and our logistics and production shift workers. Collectively we estimate that this group of employees accounts for around 50% of our workforce. It should be noted however that the majority of these employees undertake continued physical activity as part of their working day - walking and lifting - as compared to those employees who work in more sedentary office based administration and management roles. The flexibility offered by the u2018Letu2019s Do More in 2014u201d initiative has however allowed some of these employees to participate in our programme over the last 12 months.
Has the number of your employees participating in your workplace physical activity programmes increased since last year? If unknown, please explain why.
We estimate that we have maintained our employee participation levels over the last year at circa 40% which, for the reasons outlined above, represents a high level of engagement. We will continue to develop initiatives that are as engaging and inclusive as possible, across our entire workforce.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
As a direct result of our participation in the physical activity pledge, a good number of our office based employees now take a regular lunchtime walk during the working week of about a mile. In 2014 we have continued to encourage all employees to think about simple ways to increase their own physical activity during the working week as well as organising activities that they can participate in throughout the year.
Strathmore Road Race Support
Increasing numbers of our consumers and employees are participating in our Scottish based road race programme as their overall entrant numbers continue to grow.
We support these events with the provision of Strathmore bottled water.
We have been supporting road races in this way for over 20 years, providing over 500,000 bottles of water each year. These races offer something for the whole family, encouraging runners, young and old, experienced or complete novices, to participate in sport as a way of keeping fit and staying healthy. Across the races we support there is a race distance to suit any entrantu2019s ability and capability together with a supporting training programme based on each entrant's individual fitness level.
Some of the key road race events supported by Strathmore in 2014 included :
Edinburgh Marathon Festival - 35,000 entrants
Half Marathon, Team Relay, 10K, 5K, Junior Races at 1.5K and 3K for 6 to 14 year olds.
Mens Health Forum Scotland (MHFS) 10K - 4,000 runners
The MHFS also provides wider information and support to men on many health and wellbeing issues that may affect them.
Great Scottish Run Glasgow - 30,000 entrants
10K and Half Marathon
Cumbernauld 10K - 670 participants
10K, 1K (aimed at classes 5,6 and 7) and 3K fun (aimed at senior school children years 1- 4). Victory Mile for special needs.
We also support many more community and charity based road race events each year as part of our community programme.
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