Costcutter Supermarkets Group

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A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 2 July, 2012

Costcutter Supermarkets Group Limited is a symbol group operator with 1600 Convenience stores nationwide, operating as mainly franchised and with 20 company managed stores.We give the Costcutter retailers information and guidance, from this they make their own decisions to run their business. Costcutter is committed to the Alcohol Unit Reduction delivery plan, in conjunction with our wholesale supply partner. Since 2008 Costcutter have been engaged in addressing identified certain challenging alcohol categories such as white cider, where we have reduced our range by 50% and removed promotional customer point of sale. Cider We are committed to not increasing the number of lines in the white cider range and in introducing alcohol free cider to our branded range offering. We will continue not to produce consumer point of sale to promote white cider. BeerCostcutter continue to support the branded manufacturers declared strategy of reducing ABV in certain sku's. We are committed to not increasing the number of lines in the super strength category and will not produce consumer point of sale to promote. Further, we will increase the number of featured promotions on reduced ABV lines. WineWe will increase the participation of low alcohol wines by increasing the number in the range and also by commencing promotional features. We will increase the prominence of the 50cl bottle option. PBACostcutter will increase the range of lower alcohol products. Category PlanogramsWe will reflect the range changes in our recommended retailer planograms.

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