Coe Vintners (Coe of Ilford Ltd)

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

Our raison d'etre is to wholesale premium wines and spirits to the UK on-trade market and we currently have minimal sales direct to the consumer. We do not currently advertise our wine portfolio within any consumer media however, our spirits agency does promote within consumer press. We have contacted every producer within this portfolio to bring to attention our pledge and insist they abide by our requirement that they and their agencies clearly consider that advertising in unsuitable locations such as near schools is specified as being not acceptable in any briefings.

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