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F4. Calorie Reduction
1 January, 2013
Submitted: 3 June, 2015
Please list the calorie reduction activities undertaken over the past year (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
In July 2014 we moved the entire range of Co-operative Brand Dilutable Drinks to no added sugar - a market first
More than 90% of Co-operative own brand ambient soft drinks (squash, fruit juice, carbonated drinks & water) are now either sugar free, have No Added Sugar or are low in sugar
We removed all added sugar from our High Juice range, reducing the amount of total sugar in the range by 90% .
By removing added sugar from our high juice we have removed over 1.5 billion calories and one million teaspoons of sugar from the market over 12 months.
In February 2015 we launched an innovative new snacking range as a healthier alternative to sugar confectionery. The range is calorie capped & includes naturally healthy snacks for both adults & children as well as products developed to provide a nutritional benefit & more indulgent snacks where calorie content is controlled by portion size.
We launched some innovative lunch time options including salad pots high in protein & calorie capped.
We re-launched our Co-operative Buttery, Olive & Olive Lighter spreads reducing the saturated fat content by between 14 - 38% & calories by between 14 - 27%. This will result in almost 0.5 billion calories being removed from the market over a year.
We provided information to customers on calorie reduction & using the front of pack nutrition information to choose lower calorie options through our network of in-store till screens & new radio health tip.
In January 2015 we ran a calorie challenge to encourage colleagues to reduce their calorie intake by 100 kcal/day offering advice & tips on how to make simple food swaps & small changes to the diet including information on portion sizes.
We supported the 2015 Change4lifeSugar Swaps campaign with in-store POS and digital and social media and participated in the Public Health England ad takeover
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