Freedom Cereals Ltd

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F2. Salt Reduction (pledge now closed)

Committed since:

22 May, 2013

Delivery plan:

Submitted: 13 June, 2013

Freedom Cereals Ltd is committed to delivering a range of healthier breakfast cereal products for both adults and children. The first in our new range - Keep Me Going - has around 5 times less salt than comparable products (and around half the sugar too) and yet we have managed to retain all the flavour. (It's also high fibre and low Gi). We have shown that it is possible to dramatically reduce salt levels in this product category without compromising functionality or taste and we will ensure that further products under development in the 'Keep Me..' range are low in salt as well. Additionally, we'd be happy to discuss how we achieved our low salt profile with other food manufacturers if interested (contact@keepmegoing,net)

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