Co-operative Group (The)

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A4. Tackling Under-Age Alcohol Sales

Committed since:

1 January, 2013

Delivery plan:

Submitted: 4 April, 2012

The Co-operative Group has already achieved this pledge.The Co-operative Group is committed to 'Challenge 25', and has had this as policy since 2009. 'Challenge 25' means that our staff will require any customer buying alcohol who looks under 25 to provide acceptable ID to prove they are over 18.We organise training for colleagues working in our food stores to improve their understanding of 'Challenge 25'. This training is refreshed at least twice a year but may be revised more often if legislative or regulatory changes occur which our staff need to be aware of. Typically around 65,000 colleagues a year will receive training on 'Challenge 25'. Each wave of training is undertaken in a 3-4 week period. All checkouts have till prompts that do not allow any transaction for alcohol to proceed before the checkout operator has entered the perceived age of the customer. If this age is under 25 then the till will not allow the transaction to continue until appropriate ID has been checked, and the customer has shown they are over 18. Reports showing the number of challenges and refusals each checkout operator is making, together with the perceived ages they are inputting, are checked weekly by store management, to ensure that all staff are operating the 'Challenge 25' policy correctly.Challenge 25 information is made available in all stores selling alcohol. These materials may include: posters, shelf barkers, badges for staff and information on customer facing till screens. We will use our internal communications channels to raise awareness of and understanding about Challenge 25 amongst employees of The Co-operative Group. These channels include: food us magazine and The Co-operative Group intranet.

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