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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 20 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
Carlsberg UK has its own marketing code which both incorporates the agreed industry codes; CAP, BCAP, Portman Group etc. but in addition goes over and above the requirements.
Carlsberg Group has a worldwide advertising and marketing policy which ensures that social responsibility is a fundamental part of the creative development process and is built into campaigns at their inception. The guidelines cover:social responsibility and moderate consumption, health and safety (this includes operating machinery or vehicles after consuming alcohol and undertaking potentially hazardous activities), children and young people (this includes never targeting minors, never including anyone who appears to be under the age of 25 in marketing communication, never undertaking experiential activity, including sponsorship, where more than 30% of the audience are known to be minors and never associating with celebrities who have particular appeal to minors.
Carlsberg UK has continued to be one of the major companies to receive training on the new Portman Group Code where all members of the marketing team and several within the broader commercial team, recieve training on the new code.
for more information please visit our 'engaged with society' CSR website - engagedwithsociety.co.uk
Do you use the Drinkaware logo?
The Drinkaware logo is present on all marketing materials along with a please drink responsibly message.
Are you signed up to the Portman Group Code?
Carlsberg UK continues to play a leading role in the development of The Portman Group, its code and its own leadership role within the industry.
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
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