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P2. Physical Activity Guidelines
1 January, 2013
Submitted: 9 June, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Promoting physical activity to our employees, customers and community is work in progress. Engaging with the obesity issue is a key area of focus for our Corporate Responsibility Community pillar while promoting and supporting the Health & Wellbeing of our employees is a key area of focus for our Worplace pillar.
We will raise awareness amongst customers, members and colleagues of the Chief Medical Officer's revised guidelines. We will achieve this by using a variety of communication channels including: intranet, website, social media and magazines.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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