Central England Co-operative

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F2. Salt Reduction (pledge now closed)

Committed since:

1 January, 2013

Delivery plan:

Submitted: 10 May, 2012

Midlands Co-operative is supporting The Co-operative Group who have been working on reducing salt in our own brand products for over 16 years. In 1995 we challenged all Co-operative brand suppliers to reduce the amount salt to help achieve nutrition task force targets. In 2006 we committed to meet the FSA 2010 salt targets across all relevant own-brand product categories. In 2009 we had met these targets, more than a year ahead of our deadline. Salt reduction continues to be a key part of our products improvement process and as such we are working towards meeting the 2012 salt target. All new and reformulated products must comply with these targets on launch subject to technical constraints. Currently over 80% of Co-operative own-brand product with a relevant salt category meet the 2012 targets. The British Retail Consortium, of which we are a part, in conjunction with the Food Drink Federation have jointly launched a process to identify the largest possible number of potential technical solutions for categories where salt reduced is proving problematic.The Co-operative seeks to be open and honest in our approach to labelling and provides information in a way that allows customers to make informed purchasing decisions about food products. We operate an honest labelling policy and have done so for many years. Since 1985 we have provided full nutritional labelling on our own brand pre packed products, in 1995 we became the first retailer to label calories and fat per serving on front of pack and grams of salt on the reverse, in 1998 we added salt per serving to front of pack and in 2006 we implemented the FSA traffic light labelling scheme. We took part in the 3 phases of the FSA salt campaign and will continue to seek out opportunities to raise consumer awareness of reducing salt in the diet using a variety of channels.

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