Central England Co-operative

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A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 10 May, 2012

Progress against this target is ongoing and is being discussed through the Responsibility Deal alcohol network and with The Co-operative Group. In line with the outdoor media centre guidelines, our policy is for our outdoor media agencies not to place alcohol adverts within 100m radius of school gates. As supporters for Drinkaware and regular users of the brand in our store and other communications; we adhere to the Drinkaware brand guidelines. Our internal procedures ensure that all external communications relating to alcohol carry at least one mention of Drinkaware and/or its associated campaigns.

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