Berry Bros & Rudd Limited
A4. Tackling Under-Age Alcohol Sales
1 January, 2013
Submitted: 19 December, 2011
Off lineAge verification policies in place (using Challenge 21 principles) and enforced at both of our stores in London and Hampshire.Training in age verification provided at induction stage of employment and re-visited annually via in house training programmePolicy is equally applied to those attending hospitality events in our london premises On lineAll online customers are required to verify they are over 18 before they can purchase.Majority of customers have Berry Bros Rudd (BBR) accounts that provide basic information for age verification checks (BBR terms allow for verification checks to be made).Checks are made where credit card or other verification of age is unavailable and from 2012 will be made automatically (using verification software) on all new on line ordersBBR adheres to the WSTA distance selling Code of Practice, including obligations that:Members will not knowingly sell to consumers under the age of 18 or let consumers under the age of 18 place online or postal orders.Will carry a reminder of the need to adhere to the legal purchase age in the country in which the consumer is located.Will use age verification in relation to on-line sales.