← Return to partner profile
A7(a). Community Actions to Tackle Alcohol Harms
1 January, 2013
Submitted: 11 May, 2015
Please describe how you have supported local community activity to tackle alcohol's social and health harms, over the last year (2000 characters limit):
Asda funds and supports Community Alcohol Partnerships, which tackle underage drinking in local communities through co-operation between alcohol retailers/licence holders and local stakeholders. By providing advice, guidance and resources, CAP support communities in developing their own capacity to deliver a co-ordinated, localised response to underage alcohol misuse.
Asda is the lead retail partner on the new ‘Drink Wise, Age Well’ programme, delivered by Addaction and funded by the Big Lottery, which is helping to tackle problematic drinking amongst people aged over 50 through a seven year Rethink Good Health programme. The programme launched in April 2015. We will be opening up our stores and pharmacies to Addaction and their partners to deliver services and information to our customers and colleagues.
Asda stores work with Addaction services locally to provide support for local alcohol services through fundraising, opening up store meeting rooms and facilities to run drop-in advice services in stores to allow hard to reach groups to engage with their services in an informal and safe environment, and providing colleague volunteering hours to assist with the projects.
As part of our Community Life initiative, every one of our stores and depots has a Community Life Champion dedicated to fundraising and volunteering in their local community. The Community Life Champions are frequently engaged in local efforts to address alcohol misuse, including organising diversionary activities for young people, teaching customers about responsible drinking levels or raising money for local alcohol charities. The Asda Foundation also supports good causes across the UK by funding a range of projects, several of which have included substantial investment in facilities and clubs for young people so they can engage in alcohol-free activities.
Comments are closed.
Find out how you can use the Change4Life brand