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F6. Fruit and vegetables

Committed since:

25 October, 2013

Delivery plan:

Submitted: 4 December, 2013

ARAMARK will be launching a new health and wellbeing programme across its business from January 2014. In developing this programme we have taken the Responsibility Deal target areas as a key decision making factor.

The key actions we will be taking that support this pledge are:

• All sites to have fruit available daily (whole fruit/ fruit salads) and where appropriate vegetable crudités as a chilled choice.

• Menu identifiers and shelf barkers used to promote products that contain part of your 5 a day.

• Fruit to be displayed near other impulse buys in as many sites as possible where space allows.

• Fruit to be competitively priced and where possible, cheaper than confectionery.

• Improve display and range of fruit to make it more appealing to the customer.

• All appropriate healthy choices on our menus contain part of your 5 a day as a standard.

• Our 2014 wellbeing activity planner for the company will focus on a priority health and nutrition topic each month. Many of these topics will reference the importance of getting your 5 a day e.g. healthy eating guide, vitamins and minerals, heart health.

• Table top marketing at point of sale – educating and reminding customers on what 1 of their 5 a day is and how they can achieve it, particularly helping them to understand what a portion looks like.

• Work towards meal deals to include fruit as an alternative to confectionery.

• Work towards offering salad/ vegetable alternative as a side dish for all main courses (instead of chips etc).

• Look into increasing vegetable content within appropriate recipes.

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