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F4. Calorie Reduction
4 December, 2013
Submitted: 30 April, 2015
Please list the calorie reduction activities undertaken over the past year (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
We continue to display our ten Healthy for Life commitments to help ensure all of our sites are adhering to them. As a result of following these commitments we are reducing the amount of calories, fat and salt in our recipes.
Back of house swaps continue to contribute a huge reduction in calories since we continue to use 1% milk, encourage the use of low fat mayonnaise and promote the removal of fat and skin on meats and fish before serving. The preferred cooking methods we encourage to our sites are grilling, steaming, poaching and baking which also has a huge impact on lower calories of dishes.
The introduction of our sub 200, 300 and 500 calorie meals (mentioned in our Out of Home Calorie Labelling pledge) also ensures we have a selection of lower calorie meal options on offer regularly.
We also offer lower calorie pre-packed sandwiches and have increased our range of calorie counted healthy retail snacks and lower calorie drinks. We ensure that we run regular marketing promotions on these products to help increase customer awareness of them.
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