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P5. Physical Activity Inclusion
1 January, 2013
Submitted: 29 April, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
We have worked hard over the last year to embed Equality and Diversity across the organisation, which is primarily achieved through the ASA Equality and Diversity Steering Group of which all departments have representation. This is a platform to be able to share good practice and to collectively work towards achieving the Advanced Equality Standard.
All relevant members of staff have received Equality Impact Assessment training and are being encouraged to complete EIAs for all internal processes that affect more than one member of staff, and for all external programmes that affect the general public.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
At a national level the ASA has several key delivery partners to help with the sharing of quality insight and a collective approach to growing participation numbers across a number of different protected characteristics.
We continue to work with Sporting Equals when targeting Black, Asian and Minority Ethnicities (BAME), and we continue to work with Women in Sport (formally Women's Sport and Fitness Foundation) when targeting women and girls. The English Federation of Disability Sports (EFDS) work closely with the ASA to target disability participation, and the ASA works with a number of different organisations to target Lesbian, Gay, Bisexual and Trans (LGB&T) participation including Stonewall, Pride Sports, Trans in Sport and the Government Equalities Officer Sport Charter Steering Group.
The ASA Disability and Equality & Diversity Programme Manager roles have been embedded into daily practice and a new ASA Equality and Diversity strategy has been written to outline their planned activity for 2015-2017. This work contributes to the ASA commitment to the Advanced Equality Standard as well as to the ASA Whole Sport Plan.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The ASA has run a number of community-based tests and learn projects over the past year in order to develop a greater insight into community swimming participation.
These projects include a BAME pilot project at Batley Baths, exploring ways to provide inclusive Adult Learn To Swim lessons for Muslim women. The ASA has also supported the establishment of a number of Trans swimming clubs across the country, which has involved securing a close working relationship between the pool providers and the participants and carefully monitoring their continued participation.
We are also mid-way through an 18-25 year old female university student project where the ASA has worked with a number of universities to run a series of focus groups with students investigating their current swimming participation and the ways in which it could grow. We are also starting an Afro-Caribbean investigatory project in Leicester very shortly as well as a Sikh/Hindu project in Manchester, again to explore the potential barriers to swimming and the best way to overcome them.
The ASA also conducted an LGB&T Swimming Audit aimed at collecting a national baseline reflection of LGB&T swimming participation. The audit aims to identify the barriers and motivations to swimming for LGB&T participants and the most effective way to address to them.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Collecting data on participants and monitoring continued participation
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
We have worked with all of the above demographic groups within the local community, as well as the LGB and Trans population.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
Sport England's Active People Survey (APS) is predominantly how the ASA measures participation numbers, which compared to the previous year demonstrated a 0.85% drop in female participation and a 0.45% drop in disability participation but a 0.39% increase in BAME participation and 0.18 increase in LGB&T participation.
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